News by Product (Mouthwashes)
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Colgate might be for sale

5/19/2017 - The American consumer products company Colgate-Palmolive is willing to negotiate your sale, according to information from The New York Post, citing a source. The price to close a deal would be $ $100 per share, which would rate the company at more than $88 billion. Chief Executive Ian Cook reportedly said in a meeting with institutional investors in recent weeks that could sell the company for $ $100 per share, according to a source heard by The Post.

Listerine Creates New Labels

10/11/2016 - After launch the campaign "Unleashed this monster" starring Neymar, Listerine now draws inspiration from action and presents new labels for versions Listerine Zero and CoolMint Listerine, who recently arrived on the market. "Are 17 different labels. The consumer can choose in the gondola which sentence reflects the attitude that more has to do with your life. The expectation of this action is to inspire people about the power of a healthy mouth and really clean, "says Fernando Souza, marketing m

Colgate-Palmolive has greater profit and lower sales in the second quarter

7/29/2016 - Colgate-Palmolive recorded in the second quarter of this year net profit of $ 600,000,000, 4.53% gain recorded in same period in 2015. On the same basis of comparison, net sales retreated 5.44%, to $ 3.845 billion.

Sale of antiseptic mouth increased 4.6%

6/14/2016 - The Brazil is one of the countries that value the health and aesthetics. The oral hygiene market is the third largest in the world. Is behind only the USA and China. Among the fastest-growing categories, is the antiseptic mouthwash. Just last year moved R$ 368.4 million, a 4.6% on 2014, according to manufacturer J&J.

Expensive toiletries

3/17/2016 - Maintain personal hygiene in day will cost more expensive for the consumer, from the 1st of April. Is that the tax on circulation of Goods and services (ICMS) of toilet paper, toothpaste, dental floss and oral hygiene products, as well as deodorants and shaving creams, will increase. The percentages vary according to the type of product. The high more expressive of the toothpaste, whose rate will be 12% to 27%, which means a high of 125%.

Colgate-Palmolive sales fall by 4th quarter followed

7/30/2015 - Colgate-Palmolive was the fourth consecutive quarter of falling sales, as it continued to be pressured by the stronger dollar takes value of its overseas sales.

P&G develops strategies to improve sales in atacarejos

7/6/2015 - Mindful of the rise of the atacarejos in the country, the P&G has defined strategies to improve their sales in the channel. The goal is to enhance the shopping experience involving their products

Henkel acquires line of SOAP to Colgate-Palmolive's clothes in Australia and ...

5/19/2015 - Henkel has signed an agreement with the Colgate-Palmolive Company to acquire its entire line of SOAP for clothes and for pre-wash product brands in New Zealand and Australia, including the Cold Power brands, Dynamo, Fab and Sard. In total, the brands that will be acquired, generated sales of around € 110 million in the fiscal year of 2014

Dentalclean remains priced to sell more

4/13/2015 - The Dentalclean plan to make participation in the oral care segment, offering items with more affordable prices. With the budget of families more pressed by high inflation, cheaper products must stand out against the competition.

CONDOR MODERNIZES ORAL CARE LINE

9/30/2014 - The Condor has invested more than R $ 2 million in research with consumers and in the modernization of its industrial park to rearrange its line of oral care products. The OpusMúltipla Group, of Curitiba, was responsible for the trademark audit phase, while Narita Design, São Paulo, developed the new positioning. In the new packaging have been prioritized the most relevant information for the consumer and the creation of a color-coded trademark owner Condor – in case the blue pool, which transmi

Hypermarcas closed cycle of releases

9/23/2014 - Hypermarcas ends this month the relaunch of its entire consumer portfolio, which includes health and beauty items and sweeteners. The revitalization of the brands began in 2012, when the company opted to discontinue 40% of assets acquired in previous years, keeping only those considered profitable.

Condor invests $ 2 million to modernize the line

9/15/2014 - The company invested about $ 2 million in research with consumers and in the modernization of its industrial park to make changes in the row of oral hygiene.

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