63% of Brazilians want more discounts with payment at sight

The poll "habits and Brazilian consumption trends at the beginning of 2017", performed by Deloitte, reinforces that the Brazilian who wanted to buy at the beginning of the year was very interested in discounts and lower prices to commit their acquisitions. In relation to large settlements of early year, 63% of participants highlighted that the "biggest discount for payment at sight" is the most valued at the time of purchase, followed by promotions of type buy one and take two, with 44% of citations. Also the showcase product offerings with reduced prices attracted the attention of 31% of consumers.
"At this point, the Brazilian consumer received a good incentive recently, with the publication of MP (interim) 764/at the end of the year 2016, allowing merchants to charge different prices for the same product, depending on the method of payment chosen by the customer (by credit card or debit card, cash, credit and other). The measure came over with a legal uncertainty which reached retailers, since this type of differentiation in the collection was officially forbidden, as well as became a great impulse to improve your sales, "says the responsible for the poll, Reynaldo Saad, partner-leader in the industry of consumer goods and industrial products from Deloitte Brazil.

More money in your Pocket more than a third of Brazilians (34%) claims to be in better financial situation a year ago, at the beginning of 2016. Other 37% of consumers who responded to the survey said in condition equal to that of a year ago. The smaller group of respondents (27%) believes that your situation is today worse than at the beginning of last year. 2% did not respond.