Tuesday, January 16, 2018

Consumer turned the year suspicious

Although low inflation and the improvement of the economic environment are propagated as part of the positive agenda of the Government, 84% of consumers believe that the current state of your finances follow. That's what shows a study by the National Confederation of Merchants Leaders (CNDL) released yesterday.
The study, done in partnership with credit protection service (SPC Brazil) shows that, at the end of December, the indicator that measures consumer confidence stood at 40.9 points, on a scale from 0 to 100 50 being the difference between pessimism and optimism.
In addition to closing the year in negative level, the index showed indentation of 2% when compared to 41.9 points in November. According to the entity, the perception of employability and high cost of living have inhibited the Brazilian perception about the incipient improvement of the macro economy.
Future
Going forward, the perception of CNDL is that there is a movement of improvement of confidence through the reduction of pressure of the Bills in the pocket of the consumer. "It is expected that the process of economic recovery, already underway, to produce effects more noticeable to the consumer, improving the assessment of both the current moment as the Outlook for the future," predicts the President of SPC Brazil, Roque Junior Pellizzaro, emphasizing the importance of customer trust in effective process of economic recession
When analyzed only the perception of Current Setting indicator, which measures the consumers assessment about current economic and financial situation at the end of 2017 is similar to the end of 2016. The index closed December 2017 at 29.9 points, just above the 29.6 observed in January but slightly under 30.7 points that applied in November.
"In percentage terms, 84% of consumers evaluate in a negative way the current moment the economy against just 2% who consider it good" comments Pellizzaro Jr.
Among the reasons, unemployment is cited by 33% of ears, same percentage of those who have cited difficulty in paying bills. The drop in family income amounted to 14%, and 13% had some unforeseen event that affected the finances of the House.
DCI - 16/01/2018
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