Tuesday, June 18, 2013

PACKAGING LAUNCHES IN BRAZIL AND IN THE WORLD

According to data collected by Mintel, have been released since the beginning of June until mid-2013 137,130 packages in the world.
The United States is the country that released packages during the period, followed by the United Kingdom in the second place, India (3) and Germany (4th). The Brazil appears in seventh place with the launch of 5,410 packaging.
In relation to the category of products, makeup took first place in total releases, followed by bakers who took second place. Skincare products are Thirdly, sauces and seasonings in room, snacks (5th), dairy products (6), (7) hair products, meat, fish and eggs (8), soaps and bath products (9) and (10) ready meals.
Unilever was the company that more products launched during the period, followed by Avon (2nd), Procter Gamble & (3rd), L ' Oréal (4), Lidl (5th), Nestlé (6), (7), Cosnova carries out make-up Art Cosmetics (8), (9) Tesco and Aldi (10).
In Brazil, the hair products were the ones that had the greatest number of releases, followed by makeup in the second position. The bakers were the third place, followed by sauces and seasonings (4), (5), dairy products (6), (7) chocolates, soaps and bath products (8), (9) snacks and other beverages (10).
Jequiti is the company that launched more products in this period in the country, followed by the Apothecary (2nd), Carrefour (3rd), Unilever (4), Wal-Mart (5), day (6), (7) Cosmetics Leonardo, Nestle (8), Natura (9th) and Procter Gamble & (10).
For most types of packaging used, the flexible packaging hold global leadership with the highest number of releases. The bottles (glass or plastic) occupy the second position, followed by tube/tube (3), (4), (5), (6), (7), flexible sachet tray (8), (9) and stand-up pouch (10). In Brazil, however, the bottle leads the ranking, yet flexible compound (2), (3), tube/tube (4), (5), (6) flexible sachets, pot (7), stand-up pouches (8), (9) and (10) case.
ABRE - Associação Brasileira de Embalagem -17/06/2013
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