Survey says 70% of Brazilians do not use sunscreen every day and 80% don't know how to apply

Despite the need to fotoproteção be subject in the media, the number of Brazilians who don't apply sunscreen daily has increased dramatically this 2014 and already reaches almost 3/4 of the population, according to research led by a consultant and researcher in Cosmetology Lucas Paul, pharmaceutical and Scientific Director of the Institute of Cosmetology and Skin Sciences. According to the numbers, 72.5% of the population do not apply the sunscreen at least daily — in 2016, this percentage was 65%, 53% and in 2015 from 2014 to 57%. "This reduction in daily use of the filter shows that awareness not convinced the population to use correct and daily sunscreen at least. Maybe the high cost and financial crisis that if established, solar protection was as background of consumption ", concludes the researcher, who plays developing photoprotectors for over 11 years. "It is worth remembering that Brazil is one of the countries with the highest rates in the world for ultraviolet is a tropical region of the planet and where sun exposure is a culture that is commonly associated with healthy habits; which, as you know, is not always true, completes. For research, we interviewed 1793 people of 27 Brazilian States.
How to apply? -Lucas explains that, for 2017, was added a new question about the correct application of the amount of sunscreen at least. "80% of Brazilians do not have the slightest idea of how to apply, so even the protection of who uses photoprotectors is compromised, because without knowing how much to apply, a person can use thinking you're with protection when in fact it is unprotected," said Lucas Paul.
UVA radiation and Tanning — despite this, according to Lucas Paul, research has shown that consumer awareness grew concerning the importance of UVA protection and the harm of the tanning. "The number of people who ignore the UVA protection when purchasing a filter comes decreasing year by year according to the research: represented 71% in 2016, 51% by 2015 and 50% in 2017. With respect to the percentage of people who still consider tanning a healthy circulation, the numbers were: 37% in 2015, 15% in 2016 and 21% in the last year, "he explains.
Lucas points out that the UVA radiation is present in nature in much higher levels and more expressive than UVB radiation (which causes sunburn), and although less energy, is one of the most dangerous. "Different from the UVB, UVA radiation passes through glass and Windows and penetrates deeply into the skin, right down to the dermis, the deeper layer of skin, where collagen and elastin fibres, generating a high quantity of free radicals. Free radicals generated by this radiation cause increased degradation of collagen and elastin fibers, which give support to the skin, being the main responsible for the photo-aging, including wrinkles, expression lines, flaccidity and spots, "says the expert.
Skin cancer — according to data from SBD (Brazilian Society of Dermatology), Brazil registered in 2016, approximately, 3973 new cases of skin cancer. These data justify a greater attention to the issue of fotoproteção once the skin cancer has become a public health problem in the country. "The estimated cases in 2016 is 175,760, being men and women 94,910 80,850," the researcher.
Habits and use of filter — still demonstrated research habits of consumers regarding the use of sunscreen:
-72% of respondents did not reapply the sunscreen at least, higher percentage that in 2016 (69% in 2015);
-almost 2/3 of the population (63%) do not use the product on cloudy days (50% and 74% in 2015 2016);
-FPS 30, 50 and 60 are the favoured by users;
– only 10% consult your dermatologist for indication of the best filter (6% to 13% in 2015 and 2016);
-34% apply the product only on the face (32% in 2016, and 53% in 2015);
-43% expose themselves to the Sun only in the morning for believing to be the safest time (41% in 2016 and 52% in 2015);
– only 5% use clothes to protect himself from the Sun (7% in 2016, and 10% in 2015).
Through the numbers, the researcher analyzes that even large-scale measures are necessary to clarify the population about the harmful effects of UV radiation, especially with regard to the UVA, and that they still make necessary awareness campaigns about the use correct solar filters.
SOURCE: LUCAS PAUL
Consultant and researcher in Cosmetology, pharmaceutical and Scientific Director of Consulfarma. Dermocosméticas formulations and expert on sunscreens. Director of the Postgraduate Institute of Cosmetology and Skin Sciences, Nutrition and Educational Department of Hi development of formulations of the ICosmetologia. He served as product development Coordinator in Natura Cosméticos and as P&D Manager in AdaTina cosmetics. Graduate student at Unicamp in Sun protection. Has 18 years of experience in the pharmaceutical and cosmetic industries. Professor and coordinator of graduate courses with MBA from Institute of Cosmetology and Skin Educational Sciences. Coordinates International Stages in development of Cosmetics in Italy, France and Monaco. Participates in formulation development to Brazilian, European and Latin America market.