Cell phone turns credit and debit card

One more way to consumer loyalty. This is the goal of cellular operators to transform their customers ' equipment on credit and debit cards. Vivo and Tim announced yesterday the launch of NFC technology (Near Field Communication). With it, the consumer goes to a store and pay your purchases in a very simple way: just bring the mobile payment terminal and entering the password.
In Vivo, the partnership is with the Bradesco and is in testing phase. Employees of the Bank and the operator will receive enabled mobile phones which can be used in more than 300 thousand establishments accredited to Cielo. "Cielo has reported that by the end of the year will double the amount of qualified establishments", says Maurício Romão, Director of vertical Living products and services.
To turn your phone into the card, the customer will have to purchase a chip enabled with NFC technology, but the Live States that the main objective of the service is customer loyalty. "The user will not pay anything to use this facility," says Ratliff. The service will only be open to the public from the second half of this year. Vivo announced the news on the same day that Tim announced its partnership with Itaú to NFC technology. "It was a coincidence. We arrived at a point where mobile operators, banks and card managed to prepare to start the service, "says Ratliff.
In Tim, the service also is in test phase and does not yet have a date to be open to the public. In addition to the ITA, the carrier has partnered with MasterCard and Redecard, Gemalto, digital security specialist.
50 were available devices compatible with the technology to a group of people selected by the companies involved in the project. They can use smartphones to pay your bills in 100 accredited restaurants in São Paulo and Rio de Janeiro. "The great advantage of this technology is the agility in payment. For purchases up to $ 50, for example, will not be necessary to use password ", says Carlos Roseiro, Director of Financial Services of Tim.
Claro announced in November last year the tests with your NFC service for which signed a partnership with Bradesco.
The carrier intends to offer the product to its customers until the third quarter of this year. Already the Hi does not have NFC, but offers to its customers other forms of payment via mobile phone.