P&G brings Braun shavers line for Brazil
9/26/2014 -
The P&G brought to Brazil its line of electric shavers Braun. The German brand is the leader of sales in several countries and has annual sales of more than $ 1 billion.
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SHAVERS BRAUN RETURN TO BRAZIL
9/25/2014 -
Procter Gamble & stated that will commercialize the shavers and epilators Braun electric in Brazil. The distribution will be made by the Italian company Gama Italy, partner of P&G in Chile.
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Gillete develops special blades for the male body
8/7/2014 -
Gillette has developed a new line geared especially to remove the hair from the surface of the male body. The Gillete Body has rounded shape and three blades which rely independently on springs that adjust to varying degrees of pressure.
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Packaging of the new line of male care of Bozzano, are more young and modern
7/31/2014 -
Bozzano, mark for 67 years takes care of the habits and customs of male beauty, relaunches its portfolio and presents news on pre-and post-shave, deodorants and hair modelers. All renewal follows the new Bozano positioning: "way to kid. Beware of man ", which reinforces the brand's tradition and presents their evolution, with more modern products, new formulations and packaging.
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Cosmetic cycle launches Gold kit in packing that merges the texture of leathe...
7/16/2014 -
In recent times, the male interest increased greatly when it comes to men's care products. In the last five years were 18.3%, leaving the Brazil into second place in the ranking of male products sales, just behind the United States.
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Gillette launches special line of the Brazilian team
4/7/2014 -
Gillette launches a line in homage to the Brazilian national team, with special editions of Mach3, Prestobarba3 and Fusion ProGlide.
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Gillette features blades of the Brazilian team
11/19/2013 -
Gillette introduces a limited line of shaving appliances in homage to the Brazil national football team. The mark showed the products at an event in Miami, with the presence of his ambassadors Paulinho and Oscar.
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Brazilians must spend $ 55 billion on beauty products this year
10/8/2013 -
The consumption of beauty and hygiene products must have a 11% growth this year compared to 2012. That's what points lifting the Pyxis consumption, market sizing tool IBOPE intelligence. According to the study, the Brazilians should spend R $ 55,13 billion with these products this year, compared to R $ 49,65 billion in 2012.
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Growing demand for male beauty products
9/27/2013 -
The beauty market for men must move $ 17.5 billion this year. A high of 5% in 2012. This will be the first time that these articles will surpass sales of the Bluebeard segment that do not enter the analysis-, according to Euromonitor. Unilever, with the Axe and Dove brands, holds 26 percent of the market, more than Procter Gamble &, Beiersdorf, maker of Nivea line, and l ' Oréal added.
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Philips changes the product according to the customer's taste
4/24/2013 -
The Dutch Philips is restructuring its business in the world, with a focus on adaptation of the products to regions where it operates. In Brazil, which added to other emerging countries, represents 35% of its global revenue, the company already took off the strategy: is producing larger whisks to supply the families of the North and Northeast, which are more numerous than those in the South and Southeast.
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Adjustments wave grows in retail
4/22/2013 -
There are signs that there will be new inflationary pressures in various segments of short-term consumption area. After the household appliance industry have hit adjustments at the beginning of the year around 2% and 3%-part of this increase has been passed on to the consumer from January to April-there are negotiations underway today between large retailers with manufacturers of Brown line (TVs, stereos) and with the food industry that manufactures high value-added products such as canned and f
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Flex 4 is Bic Bic bet for advance rechargeable shavers on the market
4/1/2013 -
The BIC Flex 4 is available in the colors black/orange and black/gray, and refills can be found in packs of two and four units
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