Study shows that 63% of Brazilians Search Prices

According the Total Retail 2017 study on retail shopping habits, conducted by PricewaterhouseCoopers-PwC and disclosed in a press conference on Wednesday morning (8), in São Paulo, 63% of Brazilians are more attentive in shopping time and do research in different retailers before they complete the purchase. Beyond measure to save, Brazilians have changed habits and 49% of respondents said they had reduced the frequency of entertainment (restaurants, bars and other). Of the respondents, 46 percent visit shops in search of offers and 43% claimed to have restricted purchases only essential items. According to the survey, as soon as the economy give signs of improvement, 41% of Brazilians want to preserve consumer habits adopted in the current scenario and save money, and 38% of respondents intend to make more purchases in sight. ? Due to the economic crisis, the Brazilian was forced to reduce spending and get best deals and opportunities to discounts on shopping packages?, says Ricardo Neves, partner at PwC and expert in retail and consumption.
Online Shopping
According to the survey, online shopping are gaining relevance in Brazil in recent years. Today, 55% of respondents claim to make purchases over the internet on a monthly basis. The smartphone was the channel that showed the highest growth of 2012 here. It was used by 15% of consumers, and today this percentage has risen to 31%. ? The technological evolution of devices and the convenience of the channel explains the growth in the use of smartphones in the purchases?, says Nair.
Consumption profile
Research shows that, in Brazil, 53% research online products against 44% on average 45% and compare prices before 38% on average of the other countries. Despite receiving offers and search via smartphone prices, 64% of Brazilians fear for the safety of your privacy information circulating in the online environment. More products purchased via the web are books, music, video games and electronics. The categories of food, furniture, decoration and building materials still retains consumer habits from the physical stores, where consumers can try and test products before you complete your purchase.