Expanding menus generates more opportunities

Many companies have invested in expanding their menus so that they can meet even more consumers. The Giraffas, which is one of the largest networks in the fast-food segment, launched the "Menu to enjoy" with the Happy Hour and the Crepizza, that this is an item that is unique. The new options will be available after the 4:00 pm in all restaurants.
According to Luciana Morales, marketing director of the network, the initiative brings benefits to consumers and also to the franchisees. As she points out, the strategy of trademark meet a target group that is varied has provided several advantages. Just to give an idea, last year sold 22 million meals in country