Delivery service made by startup. This is the American networks

A traditional delivery, at a minimum, raises cost of fleet and manpower. "To cut these expenses, but to offer the service to customers, some retailers out of Brazil have adopted delivery system in partnership with private companies, like the Uber," says Alejandro Padron, a retail specialist interview with SM.
After the McDonald's decided to enter the delivery, with a partnership with the Uber, other American fast food networks also felt the need to do so. Only the YUM Brands, which owns Pizza Hut, KFC and Taco Bell, didn't like the service that Lyft (the great rival of the Uber) provided under test with the Mexican brand holding company.
So she decided to do it differently: purchased part of the GrubHub, a Chicago startup that provides delivery service, for $ $200 million. She looks like the brazilian iFood in this sense, connecting people who want food and restaurants. And as the iFood, she also has a delivery service (in the case of iFood, the service name is SpoonRocket).
Is a more "agile" model that traditional Uber and Lyft segment. He is "thought" to work as a delivery, eliminating some inefficiencies of some of its rivals, like the time until the establishment (with the purchase of products on the counter) and the possibility of the delivery man come by car (Yes, it has happened with a lot of people) much less responsive than a bike that's already part of the restaurant.
YUM wants to do better. Want a solution designed for your needs, to be able to solve the major issues surrounding the delivery of food in fast food networks. Mainly for the brands KFC and Taco Bell, which only had deliveries in test, while Pizza Hut is one of the giants of this segment.
The $ $200 million paid will serve to increase the network of GrubHub and develop other services. Partnering and investments with startups is an excellent way for established companies can solve their problems.
In supermarkets
In 2016, the Sam's Club began a pilot in one of its units in Miami (USA). The network used the Deliv, called the "Uber retail world". The advantage is that the client pays the fee directly to the service provider. There is no employment relationship and not the need for the store have fleet. According to Padron, another way for retailers to offer the service without spending is partnering with drivers with more time available. But it's important to be responsible and reliable. "In the next few years, the tendency is to see that spread in the country," says the consultant. Have you thought that possibiliadde to your network?