Contribution millionaire Nestlé invests in line of breakfast cereals

The company announced an investment of $ 10 million in Brazil to marketing actions to strengthen the presence of the full cereal as main ingredient in its line of cereals. The amount is 30% higher than about 2015. Following the global strategy of the company, CHOCOLATE MILK, Cereal and NESFIT SNOW FLAKES appear together in movie advertising. The campaign includes a new communication to the packaging and point of sale materials as activations on social networks and in Nestlé ''s channel on Youtube. The film for broadcast TV have versions of 30 and 15 seconds.