LAY's ® ´ in new packaging Multipack

The LAY's ® ´ is launching in June Multipack packaging, which has five units LAY's ® potato 30 g each. The new layout allows consumers to enjoy product in small portions. Innovation is ideal for a snack while working, or even as a snack, in the afternoon or on the way back home.

The LAY's ® Multipack ´ is now available in the supermarket chains of São Paulo and Rio de Janeiro, in versions "classic" and "Mix of flavors", which brings the options, "Sour Cream" and "Picanha", in addition to the traditional. From the second fortnight of July, the streets of Minas Gerais and Espírito Santo also can count on the news.

The five units of 30 g of the Multipack rely on new packaging with horizontal opening, exclusively developed for the brand. With that, the snacks are more exposed in the package, ready to be enjoyed, avoiding that its residues from sticking in the hands of consumers.

For Erika Salgado, Director of PepsiCo's Brazil category, the new layout of potatoes LAY's ® ´ was designed to generate more practicality and interaction between the brand and the consumer, in addition to encouraging the consumption of the product in several hours of the day. "simple Ideas as these contribute to the mark remains as the world's largest present in more than 60 countries, with more than 800 million fans "comments.