Packaging "becomes" showcases

Front of a competitive retail segment and a significant reduction of advertising campaigns in the market in recent years, the design agencies have excelled with creative packaging and "sellers", true showcases the most diverse furniture products. This Christmas will be no different.
On yay! We can highlight two major successful cases: the campaign for the new line of nutraceuticals Elixir, developed for the company green world and for the female audience, from 30 to 60 years. Are products for skin, nails, hair, supplements, oils and teas for weight control and prevention of aging. The eba. developed the concept of the line and the packaging.
And the creation of children's Lingato product line for Copenhagen. The partnership between Copenhagen and the yay! started in 2015. During the process of understanding your brand and product line of team yay! concluded that the company had products that were a hit with the children (and Cat language Nhá Mash), but there was nothing devoted specifically to this audience, something that spoke the language of children. "Hence the idea to create a kitten, mascot, as brand Ambassador for children," says Patricia Coelho, Director of eba.
As curiosity is one of the main features of the Lingato and of your audience, the packages bring games like Scrabble and connect the dots. The kitten is always seen in ' outdoor ' situations, on the move, to encourage children to outdoor activities. All this resulted in a significant growth of sales.
Christmas – for Havanna, yay! created two beautiful cans for panettones of 700 g with a filling of dulce de leche and dulce de leche with chocolate chips. Beautiful, the new boxes of panettones of 130 g and 700 g have mouth-watering illustrations and are able to generate sales.
For the 1906 House, yay! developed the packaging for the "Chocottone Bonbon", exclusive product of the mark; snowman mug with cookies and mini panettones (classic and Damascus). Pampering for those with big family for gift giving.
The packaging design evolves every year, semester. In anticipation of needs and news for businesses and consumers, yay! develops packaging with exclusive design and brand and product customization. Consumers have noticed the quality and packing information and, especially, the differentials of the product offered.
Packaging trends for 2018:
Economic packaging. According to Nielsen's Business Manager, Sergio Son, 60% of consumers looking for smaller packaging products at the most affordable prices;
Strong will continue the search for environmentally friendly packaging. The consumer values ethics and welfare of people and animals;
Packages with textures
Inflatable packaging
Consumer demand:
Want labels and packaging that have a list of ingredients of easy understanding.
In Europe – according to Nielsen's specialist Innovation Practice in Europe, Ben Schubert, about 60% of purchasing decisions are made in linear and 56% of consumers say find out new products in the store, compared with the 45% through ads tv spots.
According to Schubert, the brands tested, at least five designs with consumers are able to identify an option to produce a significantly better performance, consumer preference and on the shelf, compared to brands who exploit less design directions.