Paçoquita creamy and Mines oven make suggestive partnership for the consumer

The Santa Helena, manufacturer of Paçoquita creamy, and the Oven mines innovated on the market with the production of waffles, have announced a partnership for the consumer. The idea is to suggest the consumption of these two products. The success of the Creamy Paçoquita throughout Brazil will be served in the main selling points of the country with the waffle maker mineira. The actions in partnership will be made also in social media to strengthen the multiple possibilities of consumption of peanut butter, which combines with the waffle. The objective of the action is show through recipes that both products are good for any occasion and with various Add-ons, whether sweet or savory. "The versatility has always been a characteristic of Paçoquita, and its creamy version came to further increase the possibilities. The audience realized that since launch, and the internet gained different tips and product consumption modes. The action with the waffle of the Oven mines reinforces this quality and features a creative combination for the audience of the two products, "said Luciana Persoli, marketing manager of St. Helena. "Also we make posts combined of the two brands on Facebook, in addition to tastings in points of sale of the whole Brazil", points out.
The Brazilian has distinct properties Paçoquita Creamy peanut folders consumed by the rest of the world. There are 73 years in the market, St. Helena is recognized in the country as the largest company specializing in products derived from peanuts. In the portfolio, the Paçoquita and the Mendorato (groundnut Japanese Golden) are sales champions.
Founded in 1990, the Mines, traditional oven frozen food industry and market leader in the marketing of cheese breads in Brazil, was born of the success of homemade cheese bread recipe from Dona Dalva. The company has a portfolio of more than 20 products that meet both the retail and food service. In 2009, was reacquired by the family Mendonça, 10 years after becoming under control of an American multinational. The company headquarters is in Contagem, metropolitan region of Belo Horizonte. The company exports loaves of cheese to the United States, Canada, Portugal, England, Chile, Uruguay and the United Arab Emirates.