Arcor Recasts Paçoca Love

The Arcor reformulated the Naw''s visual love for the jerk. According to the company, the product is more creamy and win wrapper in flow pack format, which guarantees more protection. The changes are communicated on new packaging that highlights the lettering "creamier" and identifies the product as "Peanuts" and no more like peanut brittle. In addition, the marking in a partnership with the network that specializes in "sandwiches" of cookies with ice cream. With Cookie ''n Ice will be done a co-branding unheard of that consists of creating a cookie with peanut butter cups stuffing Love. The prospect of the brand is 100% increase in the volume of sales in three years.