Thursday, November 12, 2015

Internationalization in aesthetic branch

The networks of Brazilian franchises have seen the international market, in particular the beauty segment, as promising. To take advantage of opportunities, Jacques Janine and Contains 1 g announced the arrival on foreign soil.
The site chosen by the network of salons Jacques Janine was Orlando Crossings Mall, one of the main commercial centers of Florida in Orlando. Jacques Janine International Drive Orlando, will be led by Brazilian Executive-Andrew Molina-and according to the network's CEO, Olivier Chemi, is the starting point for the internationalization of the brand. "Florida has a dynamic market and on the rise by the influence of real estate, by the famous theme parks and the strong growth of Brazilian immigrants, which caught the attention of Jacques Janine," says Molina.
According to the Executive, the inauguration is the kickoff of the brand to the internationalization process.
With 230 m ², the Salon provides an average annual turnover of U $ 800 thousand, with 800 calls per month. By the end of 2016, Jacques Janine will open two more units in Florida and will follow with the project to consolidate the brand in the beauty salons in the United States. "We believe that the new units will design the network clients diverse Jacques Janine enabling business opportunities with potential entrepreneurs", concludes Chemin.
As anticipated by the DCI, Contains 1 g make-up also prepares the internationalization of its operation. Countries of Latin America, in addition to United States, Europe and United Arab Emirates are on the company's radar, which initiates contacts with various investors interested in the expansion of the concept of business abroad. "We want to internationalize our business model, with investors who have a claim to expand the network in other countries and not only take our products," explained in note the network president Rogério Rubini. The network also prepares his return to direct selling.
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