Pullman and Plus Vita throw packets of buns in size XL

The Pullman and Plus Vita bring to market traditional breads in size XL, with 740 grams. The difference is in eight slices more than the package provides, providing the consumer a higher cost benefit. Pullman's products will be sold in the States of São Paulo and Paraná, and Plus Vita in Rio de Janeiro, starting in August.
The Bimbo, company that owns both brands, observed from research that there is a tendency for items with higher amounts. This inclination is also confirmed by the São Paulo supermarket Association (Apas), which shows that 60% of the top 20 categories have been increasing the importance of economic packages.