Wednesday, May 03, 2017

Food companies fight for the brand "Laura"

The food multinational Bimbo, owner of the Bus and of Plus Vita, overturned at the Court of Rio de Janeiro the request to abort its brands which refer to the name "Laura". The Mill Hortolândia defended the cancellation of Chocolaura products, David, Laurattone, Gran Laura, Laura, and Laura Panifício, claiming to be the previous record holder, the trademark Owner Laura, to highlight the wheat flour is made by the company. The Chief Judge of the 2nd Class Messod Azulay, specialized Federal Court of the 2nd region, confirmed in decision, the validity for the registered trademarks of Bimbo, which featured Office defense Montaury Pimenta, Machado & Vieira de Mello.
O Estado de S. Paulo - 03/05/2017
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