Wednesday, May 28, 2014

Tin themed TNT UFC wins new look

The joining of forces between one of the best selling energy in Brazil and the fastest growing sport in the country generated a winning design. Created by Designluce, the new packaging of the TNT allusive to the partnership of the brand with the UFC (Ultimate Fighting Championship) was inspired by concepts of struggle to honor the tournament. Is direct, fast, clean and intense. "In relation to previous versions concerning the sport, we extract all the noise and interference, putting the focus on the logo of the UFC, which is even bigger than the product. The can was clean and the partnership was highlighted in a simple solution and impactful ", explains Adriano Pantani, founding partner of Designluce.
The new can of TNT UFC, which will only be available in version 269ml, come join in gondolas with another creation of Designluce, the TNT Green Apple, where the one that stands out is the citrus green fluorescent, which refers to both the freshness of fruit with regard to energy and youthfulness that mark the drink.
Embanews - 27/05/2014
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