Pharmacies are betting on the market without prescription

The market for medicines that do not require a medical prescription is the new target of Drugmakers in Latin America. In Brazil, this market moves about r $ 14 billion and grew 20% in pharmacies in the 12 months through February, according to IMS Health. The Brazilian Association of non-prescription drugs (Abimip) estimates of 12% for the segment this year. Of the ten medicines sales leaders in the Brazilian market, four are non-prescription drugs. "Drugmakers want to expand its presence in over-the-counter drugs, because the thread is in a stage where grows the size of ' pizza ', said Tracy George Rosin, Director of business unit of the Japanese company Takeda, MIPs that represents 40% of the turnover of MIPs in the country.