Netfarma wants to be marketplace

The Netfarma, one of the few purely virtual pharmacies of Brazil, studying to become, in the long run, in a marketplace. The idea is to become a channel of industry integration and physical with consumers drugstore.
CEO Walter Cardozo Neto said the Inns see with good eyes the creation of a unique marketplace health and beauty sector – something that does not yet exist in the country. "The idea is that we become a markeplace linking industry and the pharmacies with physical consumers and creating a large ecosystem of health and beauty. But it's something we thought for the long term. "
According to him, the project of the company is still a stub, but the idea is to start implementing in a horizon of about three years. "We know that there are several small initiatives, but do not have sufficient capital," he adds.
With the transformation of the marketplace, would be possible, according to Cardozo, develop a strategy, omnichannel impossible in current structure of the company.
Breakeven
The Executive explained that the company has made a hard work to reach breakeven. The goal is that the end of this year the virtual retailer already start turning a profit. The difficulty of operating in blue is a constant in the Commerce sector, and most companies operating only in virtual yet failed to reach the mark.
"An e-commrece takes an average of seven years to become profitable, we want to achieve this in six years, just before the market. And in part because last year we made a strong investment with focus on profitability, dabbing the company ", says the Executive.
The effort has generated an impact on the company's revenue, which closed last year with a small pullback in sales. "We gave too much focus for increased profitability and consequently our revenues decreased a little. We feel also still some effect of the economic crisis, but now we're starting to see the market showing slight reversal. "