Frescatto complete 70 years and renew brands.

The complete Frescatto 70 years in the national market of fish. In parallel to the celebration, the company creates a corporate brand: the Frescatto Company gathers the rows Frescatto and Buona fishing. The brands that already included in the portfolio of the company renew their packaging that bring gourmet world references with fun illustrations and didactic.
On line fishing, Buena chosen color is turquoise blue, the product name appears in the image of a fish striped in colors yellow and Navy Blue. Already for the Frescatto line, the selected color was red and the package has a blue stamp with the name of the tag. The company invests in the opening of a new distribution center in São Paulo, with four refrigerated Chambers. The opening of the new space and the expansion of the commercial team are part of the company's expansion project to 2014.