Samson''s favorite fish of the consumer more Rico

The Brazilian sea gondolas has been canned fish. Product sales grew up in inflation in the last year, according to two of the main market consulting, Nielsen and Euromonitor. And a new market: while the tuna-a species of fish in more face-was more present than before on the table of the families of lower socioeconomic status, the sardine-product seen as popular-is on the rise among the richest, according to consulting firm Nielsen.
In part, this is a result of investment in the industry to disclose nutritional qualities of the fish: in addition to Omega 3, they have high content of calcium, because of the pimples that dissolve in cooking.
Market analysis pointed concerns about the health effect of canned goods, says Renata Martins, an analyst with Euromonitor International''s research, which has led the industry to launch options with up to 80% less sodium, for example, in addition to advertising campaigns to make it clear that, despite being preserved, the products have no preservatives.
What allows a can last up to four years is the industrial process: the cans are closed tightly and then subjected to high temperature, the cooking content and sterilizes.
The advancement of canned goods among consumers richer also reflects the adoption of more practical packaging and the expansion of the types of products. In total, Euromonitor data show that the consumption of canned fish rose 13.8% in 2014 and 2015 sold value (already discounted inflation), reaching 3,196.3 billion R$.
In volume, the high was 5.4% between 2014 and 2015, in the calculations of Euromonitor, and 5.2% in the last year the survey of consulting firm Nielsen Mobile. High trumps the basket where they are contained in the analysis of Nielsen, which sold 1.5 Culinary percent more in volume.
Practicality at the table according to Malik, of Euromonitor, the largest consumer purchasing is primarily responsible for the increased sales of what the industry calls "items with higher added value". The jargon usually indicate that the manufacturer assumed functions previously.
The sardine fillet, for example, is already without skin and pimples. Tuna or salmon is already mixed with potatoes, mayonnaise, olive, a pea or pot that, besides the cover opens easily, comes with a plastic fork.
Dispensing packs can opener resulted in sales growth of 11% annually in number of units, from 2010 to 2015, according to Euromonitor.
The very introduction of other species of fish-salmon, mackerel, mussels and noblest of species such as yellowfin tuna-is part of this strategy to grow in a niche where the volume can even be less, but the profit is greater.
Before restricted to two or three varieties of sardines and tuna, manufacturers come to offer more than 50 different lines of products. Euromonitor data show that advancement of profitability: in the last five years, the real increase in the segment was 29.5% in volume and 89.6% in value, already discounted inflation.
Cost-benefit to Nielsen predicts that sales keep growing segment, not just during Lent (when the consumption of fish is always higher) but in all months of the year. Sabrina Balhes, account manager of the consultancy Nielsen, however, says that the pace of this growth will depend on the cost-benefit brands can deliver during the economic crisis.
The Brazilian consumer has sought more and more economic options, she says, is in the choice of point of sale (with the migration to the atacarejos, which sell larger and more basic products packaging) is in Exchange for cheaper brands.
The larger cans of sardines, where the cost per pound is lower, had last year triple the mobile sales growth of the average segment. According to a survey of Gomes da Costa released by SM, 90% of buyers both sardines as canned tuna are women of all ages. They buy two to three cans, once a month, shows the survey.