Plus Vita adopts Bimbo bear packs

The Plus Vita shall adopt a new positioning to include the image of Bimbo bear in their packaging. The products and all materials of brand communication receive the signature "the bread of the teddy bear". The bags of bread in order to highlight the panification manufacturer mascot Bimbo. The intention of the company is approaching its target audience, reinforcing concepts that refer to family, child, tenderness and warmth. The creation of the communication of the Agency's Africa Zero.