Sugarloaf has better performance in August

The President of Grupo Pão de Açúcar (GPA), Aeneas Pestana, said yesterday that the data already available by the company show that August had a better sales performance than July, but still need to wait for the September numbers to see more clearly the consumer behavior in the third quarter. "July was worse than August. Now, September has a Saturday and this affects the performance of the month, "he said to the value, to be questioned about the data published yesterday by the IBGE, 6% increase in sales of Commerce in July, compared with July 2012-in comparison with June of this year the increase was 1.9%. The results were above analysts ' forecasts.
Consumers may have delayed purchases, from June to July, especially for durable goods. And this movement pushed up the rate of expansion of the month, said yesterday Sussumu Honda, President of the Advisory Council of the Brazilian Association of Supermarkets (Open). Honda and Pastor were yesterday in the 47th Convention of Open, in Atibaia (SP).
"We believe that there has been a deferral of sales from June to July. But despite this, the signs that we have today show that the pace of sales recorded in August [supermarkets] was very good, and last month I had this migration of demand, "said Honda.
One of the reasons raised by the Government, to explain the pace of growth in July were the effects in "retail my house Better, federal government program that provides subsidized financing on the purchase of furniture and appliances. On this issue, Pestana said, for the company, the program has had good results, "but we can't say yet that is making the difference," he said. "It's something that is still at the beginning." The effects of my house Better vary according to the network, corresponding to a slice of 1% to 8% of the revenues, as retailers reported the value on Tuesday of this week.
The President of the GPA also said that the process for the offer of shares of Via Retail has evolved as expected and the company's programming for the operation based on the company's third-quarter numbers, which will be published to the market in November. Via retail is formed from the Union of Casas Bahia and Ponto Frio. Therefore, taking into account that are at least two months of analysis of the documentation of the offer in the Brazilian Securities Commission (CVM), it is likely that the operation only occurs from the beginning of 2014. Pestana did not want to talk about deadlines for the provision of the retailer.
Asked about the prospects of negotiations with the industries, for programming purchases for next year, in an atmosphere of pressure from dollar, Pastor said that if there is a loss in pace of appreciation of the dollar, it may be able to negotiate the next contract without price adjustments. "In food hardly feel pressure. In durable, have a stock can still hold [any new tables], but it might not come if the dollar increases start to cai ".
The Executive also said during his presentation at the event, which is necessary to "stop fighting with industry". According to him, "can't a bite each other money and think it has prepared and intelligent people over there," he said. "Let's stop fighting. It's time for us to make money and stop celebrating 2% gain on the last line [margins], "he said.
Pastor said that the present moment is to increase investments in the country, to generate a positive cycle. "Now is the time to invest, rather than hitting the brakes".