German Hall seeks a direction for automobile

In the past, the roar of engines spoke for themselves. Some time later, the vehicle manufacturers wanted to show to the public for the cause and environmental affinities have drastically changed the scenario. Until the singing of birds heard in the stands. Then came the wave of electric car. The auto industry seems, now, having lost the repertoire. The formula used at the IAA this year plays a bit of old times: much of the largest fair of its kind in the world is based on the exhibition of stylish cars of all sizes and for all tastes, moved with innovative energies or with traditional gasoline. A confused picture, executives try to not lose sight of the new concepts of mobility, but remain in their speeches a nostalgic tone, of a time when the automobile was by far the most desired consumption dream.
Some of the apathy that you see in the stands may be reflection of the crisis in Europe. It's not easy to show news for an audience that no longer trade of automobile. The stagnation that has dragged on in most European markets in the past three years is far from over and are not new in developing vehicles that have drawn attention in the European press in recent times, but the news of layoffs and studies for dry assembly lines in some countries. This time also weighs the prospect of lower rates of sales growth in emerging countries like China.
This industry is cornered by the crisis at a time when supposed to be also more involved in the development of alternative energies. Amidst this scenario, discusses the role of the automobile in the new concepts of mobility and, to make matters worse, its traditional charm competes now also with other products that enchant mainly new generations, such as smartphones and tablets, which allow you to "travel" without leaving the place.
The issue of alternative energy still seems controversial. The electric car is no longer the big news. Even the greatest cause enthusiast, Carlos Ghosn, President of Renault/Nissan Alliance, this time little talked about in his presentation to the press electric,
While some automakers, such as BMW, bet on electric models and in the development of hydrogen cell, other still more involved in so-called hybrid option, you work with two motors-electric and other fuel. In the case of Toyota, which has only 5% of the European market, but, at the same time, owns 75 percent of hybrid sales in the region.
For the VP of sales of Mercedes-Benz, Joachim Schmidt, the use of hydrogen cell is for the future. Only in 2017 is that the automaker will begin producing vehicles with this technology. Electrical, for him, is essentially urban solution and the hybrid that can also be loaded into the outlet, the so-called "plug-in", a technology not available in Brazil, tends to be a good solution, on average, today.
The IAA press by stealth and not see prototypes that show cars of the future very different from today 's. Note-If a huge effort of executives in the comfort of their products. Maybe an attempt to make the individual transport increasingly attractive.
In relation to what is said about young people who dislike more than cars and who prefer the technological paraphernalia, the President of Mercedes-Benz, Dieter Zetsche says he has his doubts: "we want to see in detail what are the sources of these researches. For us, the car continues to attract new generations ".