Neo Química modernizes packaging

Mark standardizes their boxes similar products and generics
Neo chemistry, national leader in similar medicines and 3rd place in the ranking of generic, presents its new visual identity. After intense research with consumers and retail outlets, the packaging of medicines has been redesigned. Became more modern and won elements that seek to help both the healthcare professional and the consumer.
The work resulted in bold layout boxes, designed to make the medicines more visible Chemistry Neo and easy to be found. In addition, the new packaging will reinforce the key information about the products. Among the main changes, we can highlight:
New header and logo increase Neo chemistry, to facilitate identification of packages;
New posológica table on the side, which facilitates the use by the patient;
Identification of medicine in tampa, for a more practical and efficient organization;
Featured substance for optimal viewing in the gondola, and at the time of use;
Application of spelling in Braille for the visually impaired reading.
Together, all the changes reinforce the concern of trademark in offering products that meet the needs of the family. "Neo chemistry is a trusted brand of Brazilians. All products are designed for the welfare of our customers and partners healthcare professionals. And was focused on them that we feel the need to redesign the packaging of our medicines, making them more beautiful and practical, without changing the quality of our products. Is the confidence and care ever, now in new packaging ", says Sérgio de Vasconcelos, Chief Marketing Officer of Neo.