With premium line, Gomes da Costa canning market debut

The Gomes da Costa launches its premium line of canned vegetables. The B + G is the agency responsible for the creation of packaging. The line of Canned Vegetables Gomes da Costa has among its Green Asparagus Whole products, Whole White Asparagus and artichoke hearts, all ready for consumption.
To create packages, B + G used minimal elements on the label, emphasizing the premium aspect and synthesizing the essential information in the identification of each product. The colors of the labels were chosen according to the product.
"One of the things that draws attention in the gourmet universe is vibration of vegetable colors. So our idea is to have a product line as colorful as a garden, "says Rodrigo Costabeber, Creative Director of B + G. The freshness of the ingredients is also highlighted in the photos that make up the packages, representing the rigorous selection of the best vegetables to canned Gomes da Costa.
"The brand remained the same, winning consumer identification, however it was developed a proprietary branding and with greater added value to this new category of products", concludes Costabeber.