With the acquisition, Camil enters the market of fish

The company acquired is Femepe, Navegantes (SC), which closed last year with a turnover of 110 million R$. The transaction value was not informed by the companies. The acquisition includes the fish-processing plant with a capacity of 50000 tonnes per year –, cans, ice and the distribution center in Maceió (AL). Stay out of the trading fleet of fishing boats, responsible for supplying the production units.
Luciano Quartiero, CFO of Camil, says that the thread was the one that had been studied due to your growth potential. "This is the first step for the diversification of our business," he says.
With sales of 1.2 billion R$ in 2010 and perspective to reach 1.8 R$ billion this year, the Camil, greater processing industry of rice and beans from Latin America, estimates that the Femepe will come to the group with a slice between 6% and 7% of the total revenue. "Within a yet undetermined, the Femepe is fully incorporated and maintained (Fisherman, Alcyon and Mariners). We believe that they will gain an even larger scope, because the distribution of the two companies have a lot of synergy, "says Gilson Brunelli, Director of the new fish.
Market
The latest data available from the Ministry of fisheries and aquaculture show that domestic production was 1.24 million tons in 2009. The volume is 7.3% more than 2008 and signals increased demand for fish. Of the total produced by Brazil, 66.5% are related to extractive fishing, getting the 33.5% remaining with captive breeding. Annually, the fish moves little more than $1 billion.
As well as Camil, other major groups are aware of the potential of fish in Brazil. PepsiCo, which owns the brand Coqueiro, provides $11 million in investments for this year aimed at increasing productive capacity, promotion and modernisation of processes. In addition, there is little more than a week, the bald, Gomes da Costa''s parent, confirmed the sum of 30 million R$ to your factory expansion in Itajaí (SC). Newcomer to the Brazilian market, the Crusoe Foods plans to invest 50 million in the next two years R$ to win 5% of the domestic market.