Kellogg's launches packages that turn into boxes and Christmas cards

Through packaging reusable, Kellogg's launches a campaign associated with Christmas. Paperboard cartridges used to package the brand breakfast cereals can turn into gift box or Christmas card.
Family-size packagings of Original Cornflakes (730 grams) and Cornflake Chocolate (780 grammes) have impression on the inner surface of corrugated cardboard. Clipped and folded, the drawings seen gift boxes. Christmas cards, in turn, can be cut out of the verses of the traditional Original Cornflakes cartridges (300 grams), (320 grams) Chocolate Cornflake, Cornflake Power (240 grams), Corn Flakes (200 grams) and Froot Loops (230 grams).
The packaging design was created in Mexico, by the Creative Agenda, and adapted to Brazil by Versa communication. The cartridges are produced by Brasilgrafica.
"With this action, we combine the entertainment to the reuse of materials, showing that with creativity and innovation, our boxes can turn into beautiful Christmas presents," says Camila Roriz, product manager at Kellogg 's. The action has featured on the site and Facebook of cornflakes and at points of sale, through special displays.