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Soft drink tax comes into force in the United Kingdom
4/9/2018 -
The United Kingdom applies from this Friday (6) a tax on sugary drinks to reduce sugar consumption among youth and childhood obesity, which continues to grow in the country.
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Cost reduction of Coca-Cola boosts profit in Q3
10/26/2017 -
Coca-Cola announced this Wednesday (25), quarterly results better than expected, due to a reduction of costs that allowed him to make up for falling sales of its famous drinks.
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Refrigerants must present new sales downturn
10/9/2017 -
The Brazilian market for soft drinks, which have shrank 6.1% in 2016, will close this year with a fall of 4.6%, dropping to 11.5 billion liters. The estimate is part of a study by research firm Mintel.
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The Health Ministry will propose tax increases to sodas and juices with sugar
9/14/2017 -
BRASILIA-the Ministry of health will present the Government a proposal to increase the taxation of sugary drinks, such as fruit juices and soft drinks.
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Arcos Dorados Invoice 10% more in Brazil
8/10/2017 -
McDonald''s sales in Brazil, including franchisees, advanced 10.5 percent in the second quarter of 2017, compared with the same period in 2016.
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McDonald''s profit Advances to US $ $1.4 Billion
7/27/2017 -
McDonald''s reported, on Tuesday (25), which recorded a net profit of $ $1.40 billion in the second quarter, or $ $1.70 per share, above the result of $ $1.09 billion, or $ $1.25 per share, retrieved from the same period in 2016
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AmBev reinforces actions to accelerate sales of beer Brahma Extra
7/10/2017 -
Ambev performs this week two marketing actions with the objective to accelerate sales of specialty beers Brahma Extra. The effort is also part of the company''s strategy to strengthen the brand Brahma, second best-selling brand of Ambev in Brazil, behind the Skol. Brahma Extra lines in Lager, Red Lager and Weiss — were released in 2015 and feature an average growth rate of more than 15% per month, according to Ambev, racking up over 400% growth in two years.
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Coca-Cola tries to win space in Guarana
6/19/2017 -
Coca-Cola Brazil put on the market in recent days a Guarana soda Fanta, branded with the bold goal of achieving leadership in the category, something that never got with the Kuat, on the market for 18 years. The attempt is made at the time the soft drink market shrinks 8.9%, according to data from Nielsen.
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Ambev brewery invests R $150,000,000 in environment protection projects
6/7/2017 -
In the last five years, the brewery Ambev, owner of brands such as Skol, Brahma, Antarctica and Guarana, allocated more than R $150,000,000 for environmental projects in their units. With the help of this investment, according to the company, even in 2015 the global goal established for hit 2017 using the most of 3.2 litres of water for each liter of bottled drink. Last year, the brewery went even further and reached 3.04 liters. The reduction compared to 2015, was 4.1%.
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AmBev setting in candela
6/5/2017 -
After decades of lending your brand to one of the most famous bars in the country, Bar Brahma, at the corner of the avenues Ipiranga São Paulo and São João, Ambev has decided to bet on their own houses, contrary to your usual working with franchises or partnerships. Since the end of last year, the company opened four bars of special beers in São Paulo, in a consolidation strategy.
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Heineken will use Brazil''s distribution system Kirin
6/2/2017 -
The manufacturer of Heineken beverages, which concluded on Thursday, first, the purchase of Kirin Brazil – transaction that was announced in February, by R $2.2 billion – stated that intend to use the distribution system of Brazil Kirin, owner of the brand Schin, to market the company''s portfolio. Today, the company''s products in Brazil are distributed by Coca Cola bottlers in the country.
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Regional brands extend national vocation
5/18/2017 -
Too discussing the glocal term to refer to companies with global structures and regional performances. Looking at Brazil, many regional brands are proportionally similar: are linked strongly to a particular region, but for a successful digital marketing strategy, or by good communication combined with distribution, managed to win national proportions. A study developed by the HSM Experience shows that regional brands are strong for work with proximity and maintain cultural identity.
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