Octavio Café diversifies channels and will enter in online sales

Sao Paulo-the network of cafes Octavio Café will launch in early June the commerce company and already glimpsed, in long term, internationalize the brand and get into franchising. Also are provided for the opening of five new units this year and six more operations in 2018.
"We have a beta version of e-commerce, and in early June he must go into operation", anticipated the DCI expansion Manager, Jonas Picirillo. According to him, the company, which began last year, the expansion project of the physical stores, has also plans to internationalize the brand and adopting the franchise model.
With regard to internationalization, however, nothing yet designed. "It''s in our plans, and we have a demand from Europe and the United States, but it''s nothing concrete," he says. On the entry in the franchise, the Executive explains that must occur after the completion of the expansion project, which provides 25 stores by the end of 2020. "The initial idea are the stores, but after finishing the expansion we get a master-franchised as a partner," he says.
Currently, there are four units in operation and five more will be opened this year, expected to be released from the second half of the year. Picirillo the commercials are under negotiation, but everything indicates that two of them will be in shopping malls, at the airport of Guarulhos (SP), on Paulista Avenue and another in the Moema district. The choice of points took place due to the flow of customers, and the population of each region.
"The profile of the stores will be distinguished according to the audience. Let''s get meet the demands of each region, and interact with the community, "said the Executive, adding that there will also be a strong bet in attendance and improving the consumer experience. In relation to the mix of products in stores, he points out that there will be no distinction according to the unit. Initially, the prediction is that the stores are small, ranging from 70 sqm to 150 sqm. Even so, the Executive points out that nothing prevents large units in the future, the first network templates, on Avenida Brigadeiro Faria Lima, are inaugurated. "Obviously if there''s any chance we''re going to be on top."
For 2018, he says that six more units are planned, and that the cafeteria, which is part of the SolPanamby Group, is, until 2020, leaving the greater São Paulo and enter in all Brazil, starting by the expansion in the Southeast.
Investments
The contribution to the opening of five new units this year will range from 500,000 to R$ $1 million per store. The Executive also features that are planned for 2017 R$ 250,000 more investment in training of employees and about 500,000 R$ for marketing and social networks.
Regarding the negotiation of the sale, claims that he felt a Picirillo variation in occupancy costs due to the economic crisis. "We are thinking about expanding resumed and in building a brand closer to our customer," he points out.
The economy, in the view of the Executive, has shown a slight improvement earlier this year, which was felt in the performance of the network. "In 2016 the picture was very difficult, but this year we''ve seen a slight resumption."