Thursday, April 06, 2017

Gallo plays Activations in Buyouts for Easter

The Gallo brand affixed to two activations in points of sales for this Easter. In the first, more than ten units of Grupo Pão de Açúcar in São Paulo, the brand has a stand with interactive displays where consumers can browse and get suggestions for use of olive oil for a variety of special occasions, including Easter lunch, as: cod to Bras or Chocolate Mousse with olive oil. In the second activation, consultants will be present until the day 20/4, in more than 100 Buyouts to take consumer doubts about the use of olive oil. The action will be held in the regions of ABC, Campinas, São Paulo, Rio de Janeiro, Curitiba, Belo Horizonte, Recife and Bahia. Among the stakes, the brand also takes over the movie "Details". The film, which will be aired on MasterChef and digital channels, brand communicates the four intensities of day-to-day line flavor of olive oil-extra soft, soft Gallo, unique and intense.
GiroNews - 06/04/2017
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