Brazilian white goods market would only be to grow next year

Sao Paulo-the sale of appliances should resume growth until next year. The Euromonitor estimates high of 5.9% in sales of 2018, however, before the sales volume will reach 22,350,000 units or a fall of 0.4% in 2017 about a year before.
"In 2017, we should begin to see growth in many categories, but the effects of the economic recession did not cease entirely during this year, with stronger signs of recovery appearing in 2018," commented an analyst at Euromonitor International, Elton Morimitsu, in a report.
The two largest manufacturers of white goods in activity in the Country, Whirlpool and Electrolux, have highlighted a negative Outlook for the brazilian demand.
In a report, Electrolux pointed a demand still weak in Brazil this year, but with low impact to your operation in Latin America. Have Whirlpool, owner of the brand Brastemp and Consul, foresees stable production in 2017, according to a recent disclosure.
Despite the perception of businesses, the President of the National Association of Manufacturers of electrical and electronic products (Down), Ajit Kiçula, believes in the interruption of the trajectory still fall in 2017. "It seems that the Brazilian is returning to shopping, which gives a breath for the sector. We have the resources [of the dormant accounts] of FGTS [severance Fund service] in and an additional income is always a stimulus to consumption, "he said.
Kiçula notes, however, that sales from the extra resources will not be sufficient to offset the losses accumulated by the industry in recent years.
Attractive
Adversity has contributed to the advancement of the brazilian Atlas electric appliances, which has managed to expand sales within and outside the country after the departure of Mabe (Dako and Continental), which ended its activities in Brazil in 2016.
"We had a favorable condition to occupy the space left by Mabe in the market and made it so intense retail networks and expanding exports," said the commercial Director of Atlas, Clovis Simões.
The Executive said that sales of stoves of Atlas jumped 12% in volume in the last year. But by analyzing the segment as a whole, there was a low of 10% in the period.
"Exports, enhance the presence in markets where we already had operations in Central and Latin America, in Africa and occupy the space were also of Mabe in those regions," he added.
Atlas''s exports grew 17 percent last year and currently represent about 12% of the total sold by the company. For 2017, the estimate of the Executive is to increase by up to 8% the volume of sales, even without the boost from Mabe.
"We enter a normal competition cycle, pós-saída of Mabe, and we prepare for it with investments in production line and in product development. We realize that now it''s no longer a question of the great win the smaller manufacturers. Will gain space [in Brazil] whoever can respond more quickly to market changes, "said Sen.
According to him, the Atlas has invested in the development of products with more technology in recent years, to face the competition. "The Brazilian has valued more and more the Act of cooking and therefore he wants products with a differential, an opportunity for us," said he.
In the evaluation of the Chairman of the Eletrolar group, Carlos Clur, is offering technology that will guarantee stimulating demand in the industry and allow the industries to expand margins.
"Even if sales stay stable in volume, we can see value expansion," said Clur, responsible for leading fair of the sector in the country.
According to him, the sale online is also growing in the industry, but the number of companies offering products directly to the final consumer is still low. "Most still opts for retail", cited.