Whirlpool's exports fall 40% in 5 years

Whirlpool, owner of brands also Brastemp, Consul and manufacturer of compressors, is one of the 50 largest exporters of manufactured goods in the country. The company saw its foreign sales of compressors for refrigeration fall 40% over the last five years. The lack of competitiveness of the equipment produced by the group in Brazil did the largest manufacturer and exporter of compressors of the country losing the American market during this period.
? In 2013, we opened a plant in Mexico to meet the United States, which were supplied from Brazil?, says the company's Vice President of Institutional Relations, Armando Ennes de Jesus junior. Today, the brazilian subsidiary sells the product to various markets, but no more for the United States.
The manufacturer is not an isolated case. Although the total of Brazilian companies exporting have increasing in the crisis, the growth takes place in the base, among which are the smallest value ranges. Among the largest exporters, more than 300 companies have ceased to act on sale abroad, between 2013 and October this year, according to data from the Ministry of industry, Trade and services (Mdic).
Valle says that lack competitiveness in exports. He recalls that in China, for example, the release of a load for export is done in 6 hours. In Brazil, it takes 24 to 48 hours. ? Is a long time. Has organ in ports that only works during business hours?
He points out the excessive bureaucracy, lack of infrastructure in ports, not tax compensation and contributions incidents in production, as PIS and Cofins, in addition to inflationary pressures and exchange rate, as factors that took the Brazilian product competitiveness in relationship competitors from outside. ? No one exports tax?, says the Executive, referring to other countries.
In addition, he recalls that every exporter of industrial product depends on import to export. It highlights as an obstacle to the complexity of the import process, in that it takes six or seven documents. ? And, for export, is required as much documents?, he says.
? The Brazil still doesn't look at exporting as an important alternative, which would be fundamental in this time of crisis?, says the Executive. He defends a quicker way for external sales of large exporting companies. ? We're among the 50 largest exporters from Brazil, and we can't be treated as a company that is exporting for the first time?
Despite more than 4,700 companies have exported for the first time last year, according to the Ministry, the difficulties of selling abroad also affect smaller companies. ? There's a lot of trouble dealing with the bureaucracy. The export is an investment which takes time to work?, says Camilla France, BFX Brazil, consulting for first-time exporters.
The car-parts maker Arthur Loose, for example, had problems when trying to export to Central America. The manager would have to readjust production to the countries of the region and gave up. Preferred to face greater competition and, perhaps, back to export to Argentina in 2018. The information is from the newspaper O Estado de s. Paulo.