Drive-thru baking wants new expansion in the international market in 2017

SÃO PAULO – in just four years, the drive-thru of bakers Bread to Go already took your business model for the United States and Europe and now prepares to reach international markets. Acting on the market of franchises from 2013, the same year of your Foundation, the network now has 17 stores in Brazil, one in Miami (USA) and Vila Nova de Gaia (Portugal). And is in talks to get to Paraguay, Colombia, Argentina and Russia.
"Nothing we went behind, they came after us by business model, both the people of Portugal about Florida," says the Director and founder of Bread to Go, Tom Ricetti. According to him, since the beginning, the bread factory already knew that answer to a global demand, but didn''t expect to grow as quickly in the international market. "It was the demand of interested that made us play the international plan," he says.
Internationalisation, second Ricetti, ended up being driven by scenarios of economic recession in Brazil and in Argentina. The franchise opened in Portugal, for example, was taken by a Brazilian of Salvador (BA) who decided to live out on the recession. "In 2015 and 2016, many Brazilians began to leave the country. And buy bread, coffee and cheese inside the car on the way home, is a necessity in many countries, not only in Brazil. That was the moment we saw the opportunity, "he says.
The Miami franchise business, was opened by Argentines who, to escape the crisis in your country, moved to Florida.
After the first contact through the internet, the Bread to Go talk with interested parties and studies the feasibility of deployment abroad. "We hire a consultant specializing in franchising in the local market to give advice on development, find supplier, among other things," he says. Although in Brazil have stores in several formats, such as kiosks, boutique and convenience outside the bakery have opted to use only the drive-thru model.
Abroad, another aspect considered is to adapt the products to the local market. To meet the public, Ricetti each place means supplying products different from those found in Brazil. "Consumption in the U.S. is very different, with the bagel and breakfast cereal. The demand for products is different. " The solution has been to promote an "Exchange" of products, leading national items abroad and vice versa, always evaluating what has better acceptance.
With average flow of 250 customers per day in each shop, the Bread to Go won R$ 6,500,000 in 2016. With the internationalization plans, the company wants to expand the number of stores in 50% this year, with the deployment of more 10 franchises, and raise revenues in 65%, to reach 10 million R$.