Thursday, February 23, 2017

Walmart and Assai expect high sales at the Carnival

Carnival with high temperature can be a good combination to raise sales of certain categories in supermarkets. The retailers are already prepared to meet the consumer who will travel or the one who prefers to stay at home on the holiday weekend.
The network expects 15% growth Walmart sales of repellents and insecticides, compared to last year. According to information from the retailer, the products are also being more sought after in stores are the protectors with Sun protection factor 30 and 50, which must be above 10% growth over the previous year.
The bet of the Assai for this period is the sale of premium beers and mixed drinks, which should present a growth of 40% and 20% growth, respectively, in comparison with the same period last year. The other beers also continue to be an important vector for increased sales, with an expected growth of 20%, that''s because both small and medium-sized traders supply to meet the demand.
The flag wholesaler di GPA (Grupo Pão de Açúcar) informs that the meats are other products that lead the demand of customers in the period. In this category, the Assai hopes to increase 12% in sales volume, compared to 2016. Also to help with the supply of travel, the network has offers variety of products, such as disposable plates and cups, which are also highly sought after at this time, so much so that projects a growth of Assai 15% in sales of items in this category.
Supermercado Moderno - 21/02/2017
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