Ruffles potato adopts lemon version to accompany the drink in the heat

No. 1 brand of potato chips, Ruffles of PepsiCo starts the year with one more novelty in the portfolio. After mobilisation on social networks the taste created by lemons of Pepsi Twist, Ruffles meets the demands of consumers and launches nationally potatoes lemon flavor. The novelty will be marketed throughout the summer, one of the most important periods for the category.
The partnership between Ruffles and Pepsi Twist strengthens the personality of the brand, as both adopt a spontaneous and irreverent communication line. It all started when the lemons of Pepsi Twist were "fired" and the characters followed in search of a new job, until they are "hired" by Ruffles and live a new experience, creating the new flavor: potato Ruffles lemon flavor.
For Lillian Dakessian, marketing manager of Ruffles, public engagement with the activations performed for this partnership was the main motivation for releasing this news. "For the company, the interaction between the brands represents a new way to promote content and innovations to fans, allowing dare and create whenever possible," adds William Marangon, marketing manager for PepsiCo.