Packaging protects natural assets of cosmetic formulas

The option for the aluminum tube for packing cosmetics meets the needs of companies that adopt sustainable policies such as Natura, recognized from the origin by socially responsible practices. In addition to the sustainable use of biodiversity, brazilian botanical prioritizes the use of reusable packaging and easy recycling.
According to Daniel George, Director of product development of Natura, the packaging design company is supported by three pillars: functional, aesthetic and sustainable. All packages go through these reviews in search for the best combination between them, a pré–requisito for any release hit the market.
Between the packages that meet these conditions are adopted in Natura Ekos line of creams for hands, feet and hair. "Since 2005, we use aluminum tubes in the tag. A package that became a classic of the line. Aluminum is an inert and easy molding, accompanying various forms. It can be used in covers, tubes and jars. The material also has great consumer acceptance, "said Daniel George, Director of product development.
In addition to the properties of the metal, as protection to the effects of light and moisture, the aluminum tube is colapsível, permanent deformation, which does not allow the entry of oxygen, preventing the oxidation and degradation of components of cosmetics.
To justify the adoption of the Natura Ekos products packaging, Gonzaga says the line has natural assets, some photosensitive and aluminum helps guard, preserving the color and other features of formulas. "Always we seek to develop products that can be more easily recycled, and our packaging guide consumers to the correct disposal, encouraging recycling," he concludes.
The various diameters of slugs, aluminum disks used for the production of packaging, allow the packaging of 3 g to 180 g of semissólidos products. In relation to the raw material of the disks, the primary aluminum is essential for a solid wall and without perforations.