Hosting companies for pets consolidates in the market

SAO PAULO-the hosting segment at home for pets start to consolidate in Brazil with the predominance of two players founded in 2014: DogHero companies and Pet Angel. With the offer of specialized services for pets, they have received 13 million R$ in contributions from 2015.
Created by Fernando Gadotti and Eduardo Baer, the DogHero application received investments of 10 million R$ of the Monashees Capital groups and Kaszek Ventures by the end of 2016. The previous year, had attracted a sum of 2 million R$ made by Kaszek-investor of the Group since then.
Baer claims he''s going to use the resources collected in more technology, marketing plans and expansion of the team. Today, the DogHero''s Office in Vila Mariana, in São Paulo, has 28 employees.
Expansion
The DogHero plan, which already operates in 500 cities, is to expand your expertise. The system has over 100000 registered dogs and currently has 10000 registered hosts. The forecast is that this number will increase to 20000 until 2018, says Baer.
"The DogHero comes to meet a market demand that exists for lack of supply. Within three years, we plan to offer in our platform 5 hosts within a radius of 2 km ", said. According to him, one of the reasons for the recent expansion is customer satisfaction in relation to the safety and well-being of pets.
Extend the hosting services for other animals, such as cats, is also one of the paths to growth. Currently, the cats represent only 5% of the total number of records.
To become a host of the DogHero it takes physical fitness and register online in the system. The "hero" is then for an interview with an employee of the company, before hosting an animal for the first time. The daily price to be charged for the stay is established by who hosts the pet. The application gets 25% of this value.
The veterinarian Sandra Moura, of São Paulo, decided to join the idea as a hostess at the beginning of the business. Graduated in veterinary medicine, she gets dogs in your House every weekend since then. Charging around $65 per day, Sandra today is dedicated professionally to this activity.
"More than 50 guests have been through here. Made a difference in my total family income, I can say that it helped me to achieve economic independence, "he says.
The evaluation of the owners of the dogs is important to the "hero" to keep in the DogHero system. Additionally, the application provides a guarantee in the amount of R $5000 in case there are any veterinary emergency during their stay.
The services of DogHero are similar to those of the PetHub, a pioneer in Brazil in hosting home for pets. In September 2016, the PetHub was incorporated into the Pet Angel, which offers other types of service in addition to hosting, as specialization courses.
Training
In the first quarter of 2016, the Pet Angel received a contribution of $1 million from investors, including Ace business accelerator. The company, based in the region of AV. Paulista, in São Paulo, currently has 15 employees. Currently the platform has 1000 "Angels".
Among the content covered during the training offered by the Pet Angel are foundations of animal behavior and first aid in emergency situations. There is no cost for people who want to do the course hosting. In courses such as Pet Sitter and Dog Walker, the inscription costs R$ 110.00.
The "Angel" has watched 120 hours of classes to graduate. To complete the process, the student must obtain 75% hit in all the assessments made at the end of each module.
After the provision of the service, the tutor of the animal receives a report done by the "Angel", with videos and pictures of your pet during your stay.
The suggested price range for averaging $25 to 120 R$. The percentage of Pet Angel is 30% of the value received by the "Angel". According to the founder of the initiative, Carol rock, to get into the team the person needs to have good ratings and applying what they learned during the training course. "We''re the only brazilian company with international certification (Pet Sitters International, USA). We focus on continuing education of our team, "he says.
The psychologist Ana Elisa Sestini, from São Paulo, started to devote to pets in September 2016. Providing services of Pet Sitter, Dog Walker and lodgings, she received eight dogs in your House, with about $70 for the stay. "The return is good, but I still can''t get it. In my case, I don''t have an established routine, is a seasonal job, "he says.