Wednesday, February 15, 2017

'' Augmented reality is an idea so big as the smartphone '', says Tim Cook

The Chief Executive Officer of Apple, Tim Cook, once again reaffirmed Apple''s interest in augmented reality technology that took his first steps as a mass trend in 2016, with the game Pokémon Go. In an interview with English newspaper The Independent, Tim Cook said that augmented reality is a fundamental technology, very capable of generating a revolution similar to that of smartphones.
"The smartphone is a great idea: it is an apparatus for any person, without having to think in a particular country, demographics or market. I think augmented reality is as big as that, "Cook said during the interview. "I''m excited by things that technology can do and change people''s lives. And, above all, be fun. "
During the interview, Cook says he sees the augmented reality as the Silicon that is used in phones from Apple ". "It is a technology, not a product per se". Therefore, it is quite likely that Apple make a first approach of the technology in the same way that Google, which began to make the Project Tango to manufacturers that use the Android system last year.
This is not the first time Apple Executive: in September, he said the augmented reality had more potential that virtual reality on behalf of your potential to keep people in the real world, at the same time that interacted with the technology. An interesting fact to note is that, every time I Cook starts talking a lot about a trend, it should appear soon in Apple products.
O Estado de S. Paulo - 13/02/2017
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