Audi Executive leaves the Brazil to assume global position

The German Jörg Hofmann, 50 years and President of Audi from Brazil for three and a half years, back to Germany to assume, on 1 March, the command of the global sales of the brand of the Volkswagen Group. In its place will assume the Austrian Johannes Roscheck, engineer whose career is more focused on the financial sector.
Last Friday, a few hours before his flight to Germany, Hofmann received the State in your Office, in São Paulo. He said he assumed the brazilian subsidiary during the most difficult years for the auto industry, in the worst crisis faced by Brazil. "Yet we were able to create a new company".
The Executive reminded that Audi sold 6000 vehicles a year when it came to the Country in September 2013. In 2016, even with a fall of more than 30% from 2015, the brand delivered to consumers almost double that volume.
He has worked in management positions at automakers in Germany, Australia, Singapore and Japan. Accompanies the global automotive sector and stated that, in any market had seen similar phenomenon to what occurred in Brazil. "In three years the market fell almost to half and back to the levels of ten years ago." For him, "it was an incredible experience that I hope I won''t live again".
The most important point of your passage through the country have maintained local production plans, in an area near the Volkswagen factory in Sao Jose dos Pinhais (PR), without any change in this period. Also expanded the number of dealerships from 27 to 50, and open a technical training center.
Inaugurated in October 2015, the factory has received investments of 500 million R$ and has the capacity to produce vehicles 26000 per year. In 2016, produced 8000 (4000 A3 sedans and the 4000 utilities Q3).
For your successor, Hofmann leaves the challenge of making profitable brazilian operation. He acknowledges that, to achieve this, the vehicle market needs to grow back. For this year, predicts an improvement of 3% to 4% in total sales, and results "a little better in 2018".
The Executive warned that soon back to Brazil, but the ride with his wife and four small children. "We''re going back to vacation at the end of the year."