Who is the owner of the Chinese Show, drink more beer in the world

São Paulo – Snow, in Portuguese, means snow. But in the whole world the word means much more than that – it is the brand of beer most consumed in China and, consequently, on the planet.
The name was given because of the color of foam, white with snow and she is so watery as the collar, according to reviews of the site BeerAdvocate. With an alcoholic degree of 4%, is lighter than most of the competitors, meant to be consumed during meals.
The drink is produced by China Resources Snow Breweries, through a joint venture established in 1994 between the SAB Miller and China Resources Enterprise (CRE) Holding Company, public company listed on the stock exchange of Hong Kong.
The partnership between the companies ran until March, when the SAT had to sell its stake in the business for $ 1.6 billion for Asian regulatory agencies approve its merger with AB Inbev, closed in October.
In addition to the Snow, car Chief with more than 25 varieties, the company still has more than 30 regional brands and 23 percent of China''s beer market.
In all, the Chinese company has 95 breweries scattered throughout the country, producing more than 1 billion liters of drink per year. Sales multiply like drink in the desert: since 2005 grew 573% in volume.
All dominated
Despite the fact that the owner of the world''s best-selling beer, the CRE do not get satisfied and invests in other areas.
In the retail segment, she has the Ng Fung Ng Fung Resources Limited, which produces and distributes rice, meat and frozen food.
Also has a non-alcoholic, with C estbon mineral water.
This is a great business with $ 5.1 billion in market value, more than 60,000 employees and revenues of US $ 22.66 billion, according to Forbes.
That''s because she has reduced its operations recently. In 2015, disbanded its retail network with supermarkets and hypermarkets to increase the focus on production of beer.
And that''s what happened: the brand has expanded further by country, through acquisitions of regional breweries.
One example is the purchase of 70% of the Guizhou Moutai Beer. Another who joined the portfolio was the mark REEB, who was of Dutch and Japanese Asahi Heineken.
The CRE is in the China Resources holding Company Limited, one of the largest state-owned conglomerates in the country, with such disparate operations ranging from oil and cement the supermarket and safe.
The giant emerged in Hong Kong in 1938 as Liow & Company in order to raise money for weapons and supplies to the Communist forces during the Chinese Civil war and the Communist revolution.
The current name came into being in 1948 and she became a holding company right after, in 1983.
Currently, the company''s executives are being investigated for corruption, with the suspicion that they paid way above market values for nine Chinese mines, in an acquisition of $ 1.6 billion.
The situation raises the debate about the power of autonomy that companies controlled by the Chinese Government in fact have. The discussion is made by us Chinese lunches and dinners, drizzled the Snow.