Sales of Bob''s milkshake Grow 20%

Released between September and October this year, the campaign "#Milkfake Milkshake" fast food network''s Bob''s has achieved a positive result both in social networks, increasing the number of followers, and in product sales. During the period, the network has registered more than 1.3 million pickled in campaign publications, 98,636 shares, and an increase of 110K fans on the facebook page. In addition, there was an increase of 13% of the turnover of the product and a 20% growth in sales volume. The campaign featured promotions, actions on social networks, TV and retail outlets.
McDonald''s is uniqueness of Ovomaltine the campaign began after the network of McDonald''s announce that have exclusivity of Ovomaltine milkshake, which has always been one of the main Bob''s offers. To spread the flavor, the network held the Ovaltine largest campaign in its history to the dessert line, with pieces for TV, social media and street furniture.