Consumers are cautious for Christmas

December is approaching and begins the typical concern among consumers of how if you plan not to stay without presenting our loved ones in the most celebrated of the year date, Christmas, even if it''s just with the famous "souvenir". In the State, however, the well-known Brazilian habit to leave the shopping to the last minute promises to dominate once more. Survey conducted by the Federation of Chambers of store managers in the State of Minas Gerais (FCDL-MG) in 58 municipalities points out that 77.5% of the miners will behind the present only in the last month of the year.

Factors such as high inflation, unemployment, high interest rates still keep consumers with a very contained on the risk of committing to spending. Proof of this is that only 15.7% of respondents stated that they will acquire the gifts of early form. The remaining 6.8%, intends to wait a little longer to enjoy the traditional settlements.

With a cost-benefit analysis more interesting clothes (32.3%) disparadamente appear as the first choice of gift from the miners, both among men as among women. Then come toys (16.7%), footwear (10.4%), perfumes (7.3%) and books (7.3%). Already the consumption of higher value-added items such as kitchen appliances and home appliances should be postponed for the first month of 2017.

The interests of consumers are enjoying the saldões prepared by retailers to move stranded Christmas stock.
Good price (39.2%), customer service (32.0%) and location/ease of access (9.8%), according to the respondents, will be key to the success of the purchase. "Today consumers are combining other variables over the course of a negotiation. It won''t help the shopkeeper have a good price, if you don''t have good service or a well-planned stock. Consumers today want more. Want fast, customized service and goal, and the price, of course, is the key to the business, "ponders the FCDL market analyst-MG, Vinícius Carlos.

Campaigns-a data raised by the study, however, causing alarm on the entity. According to 51.1% of respondents, retailers in your region have not yet started the Christmas campaigns or thematic decorations of the date. For Vinicius Carlos, the more the trader defers the preparation for the event, least he stimulates the consumer shopping and lower will be your chances to earn.

"It is worrying because the current scenario is not very favorable. The sooner you start the emotional appeal of Christmas, bringing the consumer to the optimistic side, the greater the contribution to the increase in sales. If Christmas comes with strong emotional appeal, he starts to enter the will to buy among the people, transforming this later in sales ", he explains.

In 2015, according to the entity, many traders had loss in revenues in the final month of the year. According to the Brazilian Institute of geography and statistics (IBGE), the drop in retail Miner was 2.1% last December. For this reason, the market analyst of FCDL-MG considers it essential that the entrepreneur adopt a flexible and innovative at the time of the negotiations with the consumer, especially with regard to the form of payment.
According to the survey, 29.3% of miners will effect your purchases using a credit card in sight, while 28.3% will by means of the payment in cash and 25.0% in sight in debt. For Vinicius Charles the shopkeeper will need, therefore, to understand the profile of your buyer and propose terms best suited him. The expert warns, however, that this should be done without that company''s finances are compromised.

"Today the consumer or is afraid to spend or defaulted, then the retailer must know how to handle your finances to offer better payment terms or promotions, which are custom-made. The merchant must meet its consumer (check if you''re delinquent, how can he make that purchase), and your preferences. If he doesn''t know see what consumers want today, you will not be able to effect the sale as I would like. But this has to happen with all the caution not to complicate the financial health of the company. With it, you gain the customer, "he concludes.