Mark of the segment makes plans to increase relevance

This demand will show up because the expectation is that China consumes all the honey produced on the planet, what should desabastecer markets such as the United States and Europe, large consumers of the product. Allied to this scenario, the mel must gain strength by being connected to the concept of healthy eating.

Second, the opportunity is there, mainly for professional producers – the industry gets to keep the production capacity idle for lack of the item. "Whoever wants to invest in honey, bee, as well as earning money, will surf on the lack of supply in the international market." According to the expert, the healthy appeal is interesting, but the sector has the price as main barrier, influenced by the cost of production and high-dollar.

Business. The United States is the main buyer of the Brazilian product. The President of the Association points out that the Brazilian honey is well seen in the market for being clean and free of residues; Brazilian bees are ' Africanized ', IE, more resilient and that do not require, for example, the use of medicines.
The company begins exporting usually makes the first sales in bulk. Over time, and to win the confidence of buyers, the project can start stamping product label with your brand and, in this way, adding value to the business. Is what makes the New Honey, Pamplona's own company. It exports of 20% to 30% of production.

"We chose this strategy to have the product with our brand and do not depend on the international price. The us depends on the dollar, but we haven't a fixed price because we master the barcode and sell to the end consumer, "explains Pamplona, which aims to even grow 30% this year.
Tradition. The family of businessman Daniel Henry Breyer has a tradition in the sector. Before assembling the company that takes the surname of the family, the grandfather of Daniel had a beekeeping school and founded the business in 1980, on account of a propolis product he developed. Mel began to be exported in 2001 and today is the flagship of the enterprise. Exports account for 80% of the sales of Breyer, who has grown an average of 10% a year over the last five years. "The economic situation we have perceived in the world and in Brazil is not good. The market has behaved in a way atypical, but we still have growth perspective, "said Daniel, who is the Managing Director; his father, Henry, is the President of the company. "The biggest challenge that Brazil has today is rise in production and professionalism in the field," says Daniel.

:: Challenge is to increase production::
Country needs to produce high quality professionalism and investment in mechanisation to increase productivity
Opportunity
Those who want to invest in the industry will find space in the production of honey. The industry has operated with idle capacity.
Quality
Because of the resistant bees and that do not require medication, the Brazilian honey is valued in the international market.
Potential
Expectation is that the demand for some honey to grow with the increasing demand in China, which will restrict the access of other countries.
Value in General, companies begin export in bulk and then pass the imprint the brand on their labels.