Line of granola bars of Kellogg''s win version without dyes and flavourings

A practical snack option to guarantee energy in the intervals between meals. This is the attractive bars line Krunchy Granola, launched in June with the signature Kellogg ´ s. With more than 50% of flaked oats, honey and cocoa, the product is baked to ensure a crispy texture. In addition, is a source of zinc, iron and five other vitamins.
The novelty is part of the strategy of Kellogg''s to invest in ´ parent brand, with products for the well-being. The plan began in 2015, with the transition of the items under the brand name Kellness and bars nuts and stuffed, all gathered under the umbrella of the main tag. Krunchy Granola line arrives at gondolas in oats and cocoa flavors and oats and honey, with a proposal for a natural appeal, free of colorants or flavoring in the formulation. The products can be found in supermarkets and hypermarkets across the country from July, reports Tatiana Brammer, Director of marketing at Kellogg to the Mercosur. "Our focus is to offer tasty snack options and now it was time to expand the choices of people who love granola, presenting a new way to consume this food so versatile," says the Executive.