Market of juices ready in growth

The companies specializing in the manufacture of juices ready to plant in Minas Gerais were not affected, at least for now, by the national economic crisis. As the Union of industries of Beer and beverages in the State of Minas Gerais (Sindbebidas-MG), the thread must register positive variation of 8% this year in comparison to 2014.
According to the Superintendent of the Sindbebidas-MG, Cristiano Lamêgo, ready juices are a market trend, because the consumer considers, in addition to practical, a healthier alternative in comparison to the soft drinks. "So although the consumption of drinks is susceptible to variation in income, yet there were no negative reflection. On the contrary, we realized that the industries have betted on releases to meet this demand, "he points out.
To Kill leather, with headquarters and factory in San Salvador district (Northwest region), launched at the end of the last financial year, to Kill Fruit Leather line, which includes refreshments of four flavors available in packs of 250 ml or 350 milliliters. "Our idea is to complement the portfolio and part of a growing market," said the Sales Manager, Lazio Divine Pinto.
The products of the new line are found only in the State capital. According to Divine Cock, competition, above all, makes the informal refreshments in smaller towns. "In the cities of the interior, there is a plethora of brands, many of them cheaper because they are not registered. But, anyway, we are confident in the success of the product, "he says.
The beautiful Ischia, with two plants in Rosedale, city of the Zona da Mata, an estimated 30% advance in 2015 2014 front, average growth that she keeps from 2010. To achieve the goal, the company invests in the launch of new products, including a line without added sugar or preservatives, available at points of sale since April.
The company, which has played in the State of Espírito Santo, Minas Gerais, Rio de Janeiro and some municipalities of the State of São Paulo, entered into two new markets this year: Brasilia and other cities of São Paulo, including the capital. Marketing Director, Renata Tilli, the change in consumer behavior is one of the main responsible for boosting the market. "I understand that people want to be healthier, but at the same time, I don't want to give up the convenience".
Together, the two mining factories occupy 38,411 area square meters and produce, monthly, about 5 million liters of juice, but have the capacity to manufacture up to 8 million liters. Recently, the beautiful Ischia has expanded the area of stock, which now have 9 thousand square meters. According to Renata Tilli, no other investment is planned for 2015.
Stability-Tropical food industry, manufacturer of juices Tial, provides stability this year about 2014. In a statement, the Manager of Institutional Relations (RI) of Tropical foods, Claudio Daniel, notes that the increasing demand for high quality juices occurs as a function of the change in consumer habits, which migrate to products that offer quality and Healthfulness. On the other hand, the current economic situation motivates the consumption reduction.
This year, the new investment plans not to Tropical industrial unit installed in Visconde do Rio Branco, in the forest zone. The plant occupies a built area of 14.4 thousand square meters and produces 6 million liters of juice on a monthly basis. Minas Gerais is the main consumer of the market mark, that is also present in Bahia, Distrito Federal, Espírito Santo, Goiás, Mato Grosso, Rio de Janeiro and São Paulo.