Lafarge Launches Campaign To Publicize Concrete

The company launched the Montes Claros cement campaign with the slogan "quality you know and trust". The action includes advertising on radios, outdoor, busdoor and road panels in several cities. In addition, there will be promotional pieces activation in Buyouts, like banners, wooblers and mobiles. The campaign highlights the three attributes of the product, which are the strength, yield and quick drying, says Jose Sabino, Director of Marketing and innovation of the company.