Friday, June 19, 2015

Honda extends extra production within SP

The Honda car factory in Sorocaba, in the State of São Paulo, is operating in the overtime limit permitted by labor law to form stocks before the start of the vacation year, medium conferences that were already within the annual planning of the brand.
Between this and the next week, the automaker extends on 20 minutes extra per journey work shift, which was already an hour and forty minutes due to strong sales of the Fit models, City and, mainly, HR-V, the country's best-selling sport utility since its launch in March.
In two shifts of production, the factory is operating with four extra hours a day with 40 additional minutes, Honda aims to, in ten days, between 270 and 300 cars to stocks. From the next day 29, will stop production for two weeks, because of layoffs.
The 53 kilometers from the industrial park of Honda, Toyota's factory which produces the Corolla in Indaiatuba is also working overtime: two more per day, or one every work shift. Toyota also has resorted to additional journeys in alternating Saturdays to meet the demand for sedan.
Together, Honda and Toyota, the only automakers in growth in Brazil, are in the region of Campinas, where their plants are installed, a pole of prosperity in the midst of an industry that is reducing the production vehicles to the lowest volume of the last eight years.
At Honda, sales of cars grow 16.4% in 2015, the highest rate among the brands with local production. The volume of almost 60 thousand units between January and may, is pulled by an increase of 30.4% and 26% of sales of the Fit and the City, respectively, combined with the success of the newly launched HR-V, model that has a one-month waiting list at dealerships. For the most equipped version of the vehicle, the consumer may have to wait more than three months.
Already Toyota, seventh country brand, grew 2.7% until may, a much smaller percentage than the Honda, but worthy of celebration when it aims 20% drop in consumption of passenger cars and light utility by Brazilians.
In common, both brands reap releases results well accepted by the public and benefit by being in the market least affected by credit and income restrictions, that weigh more on popular segments.
Toyota does not repeat itself with your input, the Etios, the success shown by the Corolla. The sum of the hatch and sedan versions, the popular Japanese brand model produced in Sorocaba (SP), with 2.3% lower sales than last year. Toyota, however, can make up for that with the growth of 29.8% of the Corolla, as well as Honda, with three models on the rise, more than makes up for the 41 percent reduction in the Civic sedan plates issued, also mounted on Sumaré.
Valor Economico
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